Reluctancy to Market

Published: November 29, 2018


Reluctancy to Market?
#RelationshipsMatter #Affinitates

Ever been reluctant to do something you knew needed to be done?

Why is that?






Going to the dentist and getting medical treatment often cause that feeling of apprehension

We also get it in business…Marketing is a perfect example

Why aren’t we marketing our business when we’re trying to grow?

To get a few insights, I asked Todd Rimer, CEO of Element212…

Why are Business Owners Reluctant to Invest in Marketing?

Todd Shared Three Main Reasons for the Reluctancy…



  1. Fear of the Unknown
  2. Marketing can get Complicated
  3. Don’t know where to start



To move forward, Todd suggests finding a marketing expert focused on these things…



  1. Asking the questions that generate good conversation
  2. Your goals and challenges
  3. Having a strong strategic, big picture approach



What do you think?

Send me a message to share your thoughts.