Reluctancy to Market?
Ever been reluctant to do something you knew needed to be done?
Why is that?
Going to the dentist and getting medical treatment often cause that feeling of apprehension
We also get it in business…Marketing is a perfect example
Why aren’t we marketing our business when we’re trying to grow?
To get a few insights, I asked Todd Rimer, CEO of Element212…
Why are Business Owners Reluctant to Invest in Marketing?
Todd Shared Three Main Reasons for the Reluctancy…
- Fear of the Unknown
- Marketing can get Complicated
- Don’t know where to start
To move forward, Todd suggests finding a marketing expert focused on these things…
- Asking the questions that generate good conversation
- Your goals and challenges
- Having a strong strategic, big picture approach