Tammy Rimer, President of Element212 Marketing & Advertising, shared her thoughts on where companies should start with their marketing efforts.
The key is to not be overwhelmed with making changes to always keep us with the new technologies. We need to stick to the basics when deciding how to spend our marketing dollars.
- There will always be changing platforms & advertising mediums
- Businesses shouldn't just rush to the new options available
- Start by focusing on understand your ideal customer
- Make marketing decisions based on that understanding